Background
Independence, Flexibilty and Client focus
We are an independent research firm with a vast array of experience in successfully conducting challenging market and opinion research in Brazil and Latin America. Established in 1997, with over 1,000 projects as background, we have made of flexibility, effectiveness and complete dedication to the needs of our clients our core practices to accomplish best results.
Our firm is a national reference for studies on corporate sustainability and green consumption, issues where our expertise has contributed not just in meeting organizations’ intelligence needs, but also in terms of generating ideas and discussions across business, academic and media environments.
Our team is composed by a talented and enthusiastic group of professionals trained in major research centers in Brazil, the United States and Europe. Blending different academic backgrounds and professional experiences, our bilingual team brings together high performance in selected product categories and types of research.
Our head office is based in Florianópolis, but our network of long-standing partners for fieldwork allows us to collect top quality data from every corner of Brazil.
We offer unique expertise in qualitative and quantitative research, as well as mixed methods designs, mystery shopping, and desk research. Our key areas of knowledge include:
- Sustainability and corporate responsibility
- Reputation and corporate image
- Personal well-being, healthcare and medical research
- Customer satisfaction
- Concept, package and product test
- Uses and attitudes
What they say about us
Helena Rovner
| PNUD
. “Working with Market Analysis allowed us to rely on a professional, efficient, flexible and devoted staff. All staff members involved in the project responded to frequently modified requests and tight deadlines, in a timely and friendly manner. Research professionals at Market Analysis not only provided data that was detailed, well-supervised and precise, but also contributed to creating analysis that were original, insightful as well as pertinent and academically relevant. Lastly, the staff always made themselves available to go beyond what was requested by contract by sharing ideas, recommendations, and orientations about the theory and application of research, and therefore allowed us to achieve our goals in various occasions.”
Giancarlo Luchetta Bedin
| SCGÁS
“We were very pleased and impressed with the work of Market Analysis Brasil, this team demonstrated high competence, dedication, punctuality and readiness throughout the research process. We highlight the hard work of Aline, responsible for qualitative research, and Paula, responsible for quantitative research, which spared no efforts to develop a high quality work.”
Sushma B V
| Cetas Healthcare
Team Market Analysis has been very keen in understanding our research requirement and they are virtuous in adapting to the necessities of the study. From the initial stages team has always offered us most feasible solutions to curtail costs and to uphold the data quality. The team’s knowledge about the Brazilian market is really admirable which helped us in preparing the study materials. During the course of the study the team has been pro-active in raising the flag of possible circumstances and had always kept backup plan ready.
We look forward for long term relation with Market Analysis. Thanks for all the support, keep up the good work.
Sarah Bradley
| AB World Foods
“Market Analysis has been an absolute joy to work with, delivering extremely high quality and robust research to help guide our strategy in Brazil. The quality of analysis has always gone the extra mile and given us useful insight. Paula is an excellent and responsive project manager and has delivered projects which have often been very challenging in terms of scope and timing! In all respects she and Market Analysis have exceeded our expectations, and we will certainly return for our next project in Brazil or Latin America.”
