Background

Independence, Flexibilty and Client focus

We are an independent research firm with a vast array of experience in successfully conducting challenging market and opinion research in Brazil and Latin America. Established in 1997, with over 1,000 projects as background, we have made of flexibility, effectiveness and complete dedication to the needs of our clients our core practices to accomplish best results.

Our firm is a national reference for studies on corporate sustainability and green consumption, issues where our expertise has contributed not just in meeting organizations’ intelligence needs, but also in terms of generating ideas and discussions across business, academic and media environments.

Our team is composed by a talented and enthusiastic group of professionals trained in major research centers in Brazil, the United States and Europe. Blending different academic backgrounds and professional experiences, our bilingual team brings together high performance in selected product categories and types of research.

Our head office is based in Florianópolis, but our network of long-standing partners for fieldwork allows us to collect top quality data from every corner of Brazil.

We offer unique expertise in qualitative and quantitative research, as well as mixed methods designs, mystery shopping, and desk research. Our key areas of knowledge include:

  • Sustainability and corporate responsibility
  • Reputation and corporate image
  • Personal well-being, healthcare and medical research
  • Customer satisfaction
  • Concept, package and product test
  • Uses and attitudes

What they say about us

Prof. Dra. Maria del Carmen Cortizo

| Departamento de Serviço Social UFSC

“After a timely receipt of the requested report we can only express our gratitude to Market Analysis for their competence and the high level quality of their data analysis.”

Natasha Reid

PRC | Fieldwork Network International Division

My experience has been wonderful when working with Market Analysis, on everything from recruiting, translation/ moderation to logistics, complex on-site details and last minute requests. We truly think of Market Analysis as a partner in the market research process and have come to rely highly on their expertise, timely response, and diligent work-ethic, when working in the often-challenging South American market.”

Helena Rovner

| PNUD

. “Working with Market Analysis allowed us to rely on a professional, efficient, flexible and devoted staff. All staff members involved in the project responded to frequently modified requests and tight deadlines, in a timely and friendly manner. Research professionals at Market Analysis not only provided data that was detailed, well-supervised and precise, but also contributed to creating analysis that were original, insightful as well as pertinent and academically relevant. Lastly, the staff always made themselves available to go beyond what was requested by contract by sharing ideas, recommendations, and orientations about the theory and application of research, and therefore allowed us to achieve our goals in various occasions.”

Erica Jacoby

| PATH

“We from PATH appreciate all the hard work that Market Analysis went through for our project around a rather challenging social development area and we are quite pleased with the results. From market sizing and opportunities assessment to the identification of the best local commercial partners to work with, Market Analysis provided great insights with tremendous effectiveness that allowed us to better plan our goals.”