Background

Independence, Flexibilty and Client focus

We are an independent research firm with a vast array of experience in successfully conducting challenging market and opinion research in Brazil and Latin America. Established in 1997, with over 1,000 projects as background, we have made of flexibility, effectiveness and complete dedication to the needs of our clients our core practices to accomplish best results.

Our firm is a national reference for studies on corporate sustainability and green consumption, issues where our expertise has contributed not just in meeting organizations’ intelligence needs, but also in terms of generating ideas and discussions across business, academic and media environments.

Our team is composed by a talented and enthusiastic group of professionals trained in major research centers in Brazil, the United States and Europe. Blending different academic backgrounds and professional experiences, our bilingual team brings together high performance in selected product categories and types of research.

Our head office is based in Florianópolis, but our network of long-standing partners for fieldwork allows us to collect top quality data from every corner of Brazil.

We offer unique expertise in qualitative and quantitative research, as well as mixed methods designs, mystery shopping, and desk research. Our key areas of knowledge include:

  • Sustainability and corporate responsibility
  • Reputation and corporate image
  • Personal well-being, healthcare and medical research
  • Customer satisfaction
  • Concept, package and product test
  • Uses and attitudes

What they say about us

Erica Jacoby

| PATH

“We from PATH appreciate all the hard work that Market Analysis went through for our project around a rather challenging social development area and we are quite pleased with the results. From market sizing and opportunities assessment to the identification of the best local commercial partners to work with, Market Analysis provided great insights with tremendous effectiveness that allowed us to better plan our goals.”

Anna A. Shasheva

| Johnson & Johnson Vision Care

“I loved working with Market Analysis Brasil. I noticed: prompt replies; attention to details; and punctuality in the results delivery.”

Caroline Richardson

| Nunwood

“We recently worked with Market Analysis Brasil on a large-scale video ethnographic project. We were impressed with their attention to details, their flexibility, and their commitment to work in close partnership with us. We felt they added real value to the project and to its outputs, both in terms of the reporting and the video, which were of a very high quality, providing us with a real strategic insight.”

Sarah Bradley

| AB World Foods

“Market Analysis has been an absolute joy to work with, delivering extremely high quality and robust research to help guide our strategy in Brazil. The quality of analysis has always gone the extra mile and given us useful insight. Paula is an excellent and responsive project manager and has delivered projects which have often been very challenging in terms of scope and timing! In all respects she and Market Analysis have exceeded our expectations, and we will certainly return for our next project in Brazil or Latin America.”