Background

Independence, Flexibilty and Client focus

We are an independent research firm with a vast array of experience in successfully conducting challenging market and opinion research in Brazil and Latin America. Established in 1997, with over 1,000 projects as background, we have made of flexibility, effectiveness and complete dedication to the needs of our clients our core practices to accomplish best results.

Our firm is a national reference for studies on corporate sustainability and green consumption, issues where our expertise has contributed not just in meeting organizations’ intelligence needs, but also in terms of generating ideas and discussions across business, academic and media environments.

Our team is composed by a talented and enthusiastic group of professionals trained in major research centers in Brazil, the United States and Europe. Blending different academic backgrounds and professional experiences, our bilingual team brings together high performance in selected product categories and types of research.

Our head office is based in Florianópolis, but our network of long-standing partners for fieldwork allows us to collect top quality data from every corner of Brazil.

We offer unique expertise in qualitative and quantitative research, as well as mixed methods designs, mystery shopping, and desk research. Our key areas of knowledge include:

  • Sustainability and corporate responsibility
  • Reputation and corporate image
  • Personal well-being, healthcare and medical research
  • Customer satisfaction
  • Concept, package and product test
  • Uses and attitudes

What they say about us

Natasha Reid

PRC | Fieldwork Network International Division

My experience has been wonderful when working with Market Analysis, on everything from recruiting, translation/ moderation to logistics, complex on-site details and last minute requests. We truly think of Market Analysis as a partner in the market research process and have come to rely highly on their expertise, timely response, and diligent work-ethic, when working in the often-challenging South American market.”

Paula Scheidt

| Deutsche Gesellschaft für Internationale Zusammenarbeit)

“We were very happy with the work of Market Analysis, especially its team’s excellent customer service. They all showed world-class professionalism and superb analytical skills, closely working in making sense of what the study results implied for partners and planning actions in favor of promoting solar energy more efficiently.”

Sushma B V

| Cetas Healthcare

Team Market Analysis has been very keen in understanding our research requirement and they are virtuous in adapting to the necessities of the study. From the initial stages team has always offered us most feasible solutions to curtail costs and to uphold the data quality. The team’s knowledge about the Brazilian market is really admirable which helped us in preparing the study materials. During the course of the study the team has been pro-active in raising the flag of possible circumstances and had always kept backup plan ready.

We look forward for long term relation with Market Analysis. Thanks for all the support, keep up the good work.

Carmen Pérez

| Fondo Vitivinícola Mendoza

“Our experience working with Market Analysis and learning about the Brazilian wine market was very positive. Their staff is not only noticeably competent, but is also capable of taking on complex and challenging problems and coming up with optimal approaches. Moreover, the company-client communication enriched all of the findings of the research.”