Background

Independence, Flexibilty and Client focus

We are an independent research firm with a vast array of experience in successfully conducting challenging market and opinion research in Brazil and Latin America. Established in 1997, with over 1,000 projects as background, we have made of flexibility, effectiveness and complete dedication to the needs of our clients our core practices to accomplish best results.

Our firm is a national reference for studies on corporate sustainability and green consumption, issues where our expertise has contributed not just in meeting organizations’ intelligence needs, but also in terms of generating ideas and discussions across business, academic and media environments.

Our team is composed by a talented and enthusiastic group of professionals trained in major research centers in Brazil, the United States and Europe. Blending different academic backgrounds and professional experiences, our bilingual team brings together high performance in selected product categories and types of research.

Our head office is based in Florianópolis, but our network of long-standing partners for fieldwork allows us to collect top quality data from every corner of Brazil.

We offer unique expertise in qualitative and quantitative research, as well as mixed methods designs, mystery shopping, and desk research. Our key areas of knowledge include:

  • Sustainability and corporate responsibility
  • Reputation and corporate image
  • Personal well-being, healthcare and medical research
  • Customer satisfaction
  • Concept, package and product test
  • Uses and attitudes

What they say about us

Prof. Dra. Maria del Carmen Cortizo

| Departamento de Serviço Social UFSC

“After a timely receipt of the requested report we can only express our gratitude to Market Analysis for their competence and the high level quality of their data analysis.”

Malu Nunes

| Group Boticário

“The Boticário Group’s materiality study about sustainability conducted by Market Analysis with our key stakeholders, besides bringing inputs for our process of monitoring and reviewing our strategy, helped measuring our performance on the subject, basing the communication of strategic indicators related to sustainability for the organization itself and for the next sustainability report.”

Fernanda Nunes

| Castrol

Market Analysis differentiates itself not only for its excellent service, but also for being able to perfectly capture our needs, sparing no efforts to serve it in the best possible way, and always bringing new ideas and better ways to capture the information we need.

Caroline Richardson

| Nunwood

“We recently worked with Market Analysis Brasil on a large-scale video ethnographic project. We were impressed with their attention to details, their flexibility, and their commitment to work in close partnership with us. We felt they added real value to the project and to its outputs, both in terms of the reporting and the video, which were of a very high quality, providing us with a real strategic insight.”