Independence, Flexibilty and Client focus
We are an independent research firm with a vast array of experience in successfully conducting challenging market and opinion research in Brazil and Latin America. Established in 1997, with over 1,000 projects as background, we have made of flexibility, effectiveness and complete dedication to the needs of our clients our core practices to accomplish best results.
Our firm is a national reference for studies on corporate sustainability and green consumption, issues where our expertise has contributed not just in meeting organizations’ intelligence needs, but also in terms of generating ideas and discussions across business, academic and media environments.
Our team is composed by a talented and enthusiastic group of professionals trained in major research centers in Brazil, the United States and Europe. Blending different academic backgrounds and professional experiences, our bilingual team brings together high performance in selected product categories and types of research.
Our head office is based in Florianópolis, but our network of long-standing partners for fieldwork allows us to collect top quality data from every corner of Brazil.
We offer unique expertise in qualitative and quantitative research, as well as mixed methods designs, mystery shopping, and desk research. Our key areas of knowledge include:
- Sustainability and corporate responsibility
- Reputation and corporate image
- Personal well-being, healthcare and medical research
- Customer satisfaction
- Concept, package and product test
- Uses and attitudes
Romina Puig Pujol
What they say about us
| AB World Foods
“Market Analysis has been an absolute joy to work with, delivering extremely high quality and robust research to help guide our strategy in Brazil. The quality of analysis has always gone the extra mile and given us useful insight. Paula is an excellent and responsive project manager and has delivered projects which have often been very challenging in terms of scope and timing! In all respects she and Market Analysis have exceeded our expectations, and we will certainly return for our next project in Brazil or Latin America.”
| Deutsche Gesellschaft für Internationale Zusammenarbeit)
“We were very happy with the work of Market Analysis, especially its team’s excellent customer service. They all showed world-class professionalism and superb analytical skills, closely working in making sense of what the study results implied for partners and planning actions in favor of promoting solar energy more efficiently.”
PRC | Fieldwork Network International Division
My experience has been wonderful when working with Market Analysis, on everything from recruiting, translation/ moderation to logistics, complex on-site details and last minute requests. We truly think of Market Analysis as a partner in the market research process and have come to rely highly on their expertise, timely response, and diligent work-ethic, when working in the often-challenging South American market.”
Giancarlo Luchetta Bedin
“We were very pleased and impressed with the work of Market Analysis Brasil, this team demonstrated high competence, dedication, punctuality and readiness throughout the research process. We highlight the hard work of Aline, responsible for qualitative research, and Paula, responsible for quantitative research, which spared no efforts to develop a high quality work.”