Background

Independence, Flexibilty and Client focus

We are an independent research firm with a vast array of experience in successfully conducting challenging market and opinion research in Brazil and Latin America. Established in 1997, with over 1,000 projects as background, we have made of flexibility, effectiveness and complete dedication to the needs of our clients our core practices to accomplish best results.

Our firm is a national reference for studies on corporate sustainability and green consumption, issues where our expertise has contributed not just in meeting organizations’ intelligence needs, but also in terms of generating ideas and discussions across business, academic and media environments.

Our team is composed by a talented and enthusiastic group of professionals trained in major research centers in Brazil, the United States and Europe. Blending different academic backgrounds and professional experiences, our bilingual team brings together high performance in selected product categories and types of research.

Our head office is based in Florianópolis, but our network of long-standing partners for fieldwork allows us to collect top quality data from every corner of Brazil.

We offer unique expertise in qualitative and quantitative research, as well as mixed methods designs, mystery shopping, and desk research. Our key areas of knowledge include:

  • Sustainability and corporate responsibility
  • Reputation and corporate image
  • Personal well-being, healthcare and medical research
  • Customer satisfaction
  • Concept, package and product test
  • Uses and attitudes

What they say about us

Natasha Reid

PRC | Fieldwork Network International Division

My experience has been wonderful when working with Market Analysis, on everything from recruiting, translation/ moderation to logistics, complex on-site details and last minute requests. We truly think of Market Analysis as a partner in the market research process and have come to rely highly on their expertise, timely response, and diligent work-ethic, when working in the often-challenging South American market.”

Rhiannon Price

| Northstar Research London

“At Northstar, we are always aiming to find global partners who think, manage, moderate and analyze to the highest level and we have found such an agency in Market Analysis. I am impressed by all areas of their delivery – from accurate and highly responsive project management, through to insightful analysis and reporting. Thayse and Bianca are a joy to deal with and they would be my first choice for a research partner in Brazil.”

Sarah Bradley

| AB World Foods

“Market Analysis has been an absolute joy to work with, delivering extremely high quality and robust research to help guide our strategy in Brazil. The quality of analysis has always gone the extra mile and given us useful insight. Paula is an excellent and responsive project manager and has delivered projects which have often been very challenging in terms of scope and timing! In all respects she and Market Analysis have exceeded our expectations, and we will certainly return for our next project in Brazil or Latin America.”

Gisele Zunino

| Laboratório Médico Santa Luzia

‘‘Our entire team at Santa Luzia was very happy with the work accomplished by Market Analysis Brasil – from the initial contacts and the attention with the customer to the development of projects and results. We considered it a high quality job. We found Market Analysis Brasil to be a reliable and quality-oriented partner.’’