Background

Independence, Flexibilty and Client focus

We are an independent research firm with a vast array of experience in successfully conducting challenging market and opinion research in Brazil and Latin America. Established in 1997, with over 1,000 projects as background, we have made of flexibility, effectiveness and complete dedication to the needs of our clients our core practices to accomplish best results.

Our firm is a national reference for studies on corporate sustainability and green consumption, issues where our expertise has contributed not just in meeting organizations’ intelligence needs, but also in terms of generating ideas and discussions across business, academic and media environments.

Our team is composed by a talented and enthusiastic group of professionals trained in major research centers in Brazil, the United States and Europe. Blending different academic backgrounds and professional experiences, our bilingual team brings together high performance in selected product categories and types of research.

Our head office is based in Florianópolis, but our network of long-standing partners for fieldwork allows us to collect top quality data from every corner of Brazil.

We offer unique expertise in qualitative and quantitative research, as well as mixed methods designs, mystery shopping, and desk research. Our key areas of knowledge include:

  • Sustainability and corporate responsibility
  • Reputation and corporate image
  • Personal well-being, healthcare and medical research
  • Customer satisfaction
  • Concept, package and product test
  • Uses and attitudes

What they say about us

Sushma B V

| Cetas Healthcare

Team Market Analysis has been very keen in understanding our research requirement and they are virtuous in adapting to the necessities of the study. From the initial stages team has always offered us most feasible solutions to curtail costs and to uphold the data quality. The team’s knowledge about the Brazilian market is really admirable which helped us in preparing the study materials. During the course of the study the team has been pro-active in raising the flag of possible circumstances and had always kept backup plan ready.

We look forward for long term relation with Market Analysis. Thanks for all the support, keep up the good work.

Sérgio M. M. Dias

| Owens Corning

“No question about it, this study represented a superb source to decide the potential engagement into this market, Building Materials, in Brazil by Owens Corning.”

Caroline Richardson

| Nunwood

“We recently worked with Market Analysis Brasil on a large-scale video ethnographic project. We were impressed with their attention to details, their flexibility, and their commitment to work in close partnership with us. We felt they added real value to the project and to its outputs, both in terms of the reporting and the video, which were of a very high quality, providing us with a real strategic insight.”

Malu Nunes

| Group Boticário

“The Boticário Group’s materiality study about sustainability conducted by Market Analysis with our key stakeholders, besides bringing inputs for our process of monitoring and reviewing our strategy, helped measuring our performance on the subject, basing the communication of strategic indicators related to sustainability for the organization itself and for the next sustainability report.”