Background
Independence, Flexibilty and Client focus
We are an independent research firm with a vast array of experience in successfully conducting challenging market and opinion research in Brazil and Latin America. Established in 1997, with over 1,000 projects as background, we have made of flexibility, effectiveness and complete dedication to the needs of our clients our core practices to accomplish best results.
Our firm is a national reference for studies on corporate sustainability and green consumption, issues where our expertise has contributed not just in meeting organizations’ intelligence needs, but also in terms of generating ideas and discussions across business, academic and media environments.
Our team is composed by a talented and enthusiastic group of professionals trained in major research centers in Brazil, the United States and Europe. Blending different academic backgrounds and professional experiences, our bilingual team brings together high performance in selected product categories and types of research.
Our head office is based in Florianópolis, but our network of long-standing partners for fieldwork allows us to collect top quality data from every corner of Brazil.
We offer unique expertise in qualitative and quantitative research, as well as mixed methods designs, mystery shopping, and desk research. Our key areas of knowledge include:
- Sustainability and corporate responsibility
- Reputation and corporate image
- Personal well-being, healthcare and medical research
- Customer satisfaction
- Concept, package and product test
- Uses and attitudes
What they say about us
Carmen Pérez
| Fondo Vitivinícola Mendoza
“Our experience working with Market Analysis and learning about the Brazilian wine market was very positive. Their staff is not only noticeably competent, but is also capable of taking on complex and challenging problems and coming up with optimal approaches. Moreover, the company-client communication enriched all of the findings of the research.”
Débora Almeida
| Unimed Grande Florianópolis
“It is with great pleasure that I write about the experience we had with Market Analysis in the past year. The openness, the professionalism and the partnership you’ve shown were essential for the successful delivery of one of the most important studies ever conducted by Unimed Florianópolis. The results achieved are an important strategic support for the areas involved and it is on behalf of the whole team that I thank Market Analysis for the excellent work!”
Paula Scheidt
| Deutsche Gesellschaft für Internationale Zusammenarbeit)
“We were very happy with the work of Market Analysis, especially its team’s excellent customer service. They all showed world-class professionalism and superb analytical skills, closely working in making sense of what the study results implied for partners and planning actions in favor of promoting solar energy more efficiently.”
Prof. Dra. Maria del Carmen Cortizo
| Departamento de Serviço Social UFSC
“After a timely receipt of the requested report we can only express our gratitude to Market Analysis for their competence and the high level quality of their data analysis.”
