The mystery shoppers are researchers that act like clients to observe the sales team or perform comparative shopping to find out prices of competitor stores.

This type of research is often used to verify if customer service procedures are being complied with or to understand marketing approaches and practices of specific market players.

The researcher, in this case a mystery shopper, is trained in the visit’s protocol and is chosen according to the consumer profile of the target establishment. For more information on mystery shopping research, or if you are interested in being a mystery shopper on one of our researches, contact us via info@marketanalysis.com.br.