Cases

CHALLENGE: To understand the image and associations made with celebrities pre-selected to act as spokesperson for a cosmetic range.

CHALLENGE: To identify attributes that create value for companies of different segments of the industry that hire professional training services for its employees.

CHALENGE: Measuring the acceptance and potential trends of the use of residential natural gas in a central region with upscale residences in a Brazilian capital.

CHALLENGE: Understanding user satisfaction of a private health insurance plan by determining the attributes that are triggers of satisfaction and dissatisfaction and to assess the brand’s strength.

CHALLENGE: Assessing the market potential of a ready-made sauce, including communication assessment and product testing.

- CHALLENGE: Understanding uses and habits of owners of luxury vehicles and identifying relevant elements of design for a new model.