Discussion Groups: group discussion room in Florianópolis with internal transmission circuit and partnerships with viewing facilities in the main Brazilian capitals. Rooms are fully equipped for recording in audio and video, simultaneous translation equipment and web streaming (Active Group and FocusVision).
Telephone survey: Central for telephone surveys with 8 stations in Florianopolis and partnership with 4 centrals in 3 regions, providing a total of 120 telephone stations capable of recording 100% of the interviews. Adapted stations for CATI (Computer-Assisted Telephone Interviewing) and CAWI (Computer-Assisted Web Interview).
Central location research: partnership with research facilities for the set-up of central location, clinics and simulation of environments of purchase and consumption in the main capitals of the country. Venues located in central areas facilitating the access of the public. Teams specialized in the set-up and logistics needed to meet the demands of each project.
Face to face research: regional teams equipped with PDAs or tablets for face to face data collection in electronic platform, covering the main urban centers of the country.
Our qualitative research team includes 3 seasoned moderators trained and accredited in world reference methodologies.
Method: group discussion, mini-groups, dyads, triads, in-depth interviews, participative observations, ethnographic visits, online forums, online qualitative studies with video and image upload, online diaries.
Approach: groups and interviews in viewing facilities, interviews during the use or shopping process of a product or service (walk-along, shop-along, etc.), in-home, telephone, in-store, at the workplace, at the client’s facility, and online interviews.
Techniques: projective techniques, creative workshops, usability test, concept mapping, semiotics analysis, discourse analysis, coding, moderation and analysis techniques to unveil the emotional impact of communication.
Sectors: in the past few years our qualitative team has developed expertise in research design and qualitative analysis for the different research goals in the following industries:
- Health and pharmaceutical
- Food and beverages
- Cosmetics and personal care
- Information technology
- Luxury products
- Cleaning products
- Public opinion and sensitive topics
Our quantitative research department offers extensive experience with a plurality of sampling frames, challenging publics, and interviewing techniques, adapting research design to clients´ goals.:
Method: face to face interviews (PAPI, CAWI), telephone interviews(CATI), or self-administeredinterviews (Online).
Approach: in-home, online, street intercept, in-store, at the respondent’s work place, at the client’s facility, in a clinic or central location.
Target audiences: general population or specific targets, selected via probability sampling, random digit dialing (RDD), selection by quotas or application of screeners.
Type: among various research objectives, in the recent years we developed expertise in
- Incidence measurement
- U&A research
- Customer satisfaction
- Product, concept, package, and design tests
- Recall of communication, brand or product
- Brand equity
- Image and reputation studies
- Public opinion research
- Market mapping and entry research
- Research on the impact of programs and communication