What is sports sponsorship doing for your company?
The Sponsor Tracker is a survey about the perceptions and attitudes of the Brazilian consumers regarding corporate sponsorship activities.
The study aims at identifying the impact of sports sponsorship in the image of the brands, the effectiveness of communication, and the sports with greater appeal for each product and category. In addition, the report presents an analysis of the socio-demographic profiles of groups of interest per sports modality.
By inserting customized questions, companies that participate on the study can ensure critical information to support the decision making in sports marketing.
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