Assessing the emotional impact of your communication.
EmotiVox is an original and unique method that enables measuring more assertively the emotional impact of communication.
Using a technique developed specifically to allow the expression of emotional elements in the consumers’ evaluation, EmotiVox was created with the goal of making up for the deficiencies of traditional research methods with regards to capturing clients’ reactions to advertising campaigns, going beyond the rational response.
It is a platform that allows reducing uncertainty and minimizing risks in the development of communication materials. EmotiVox was developed for advertising agencies and marketing departments aiming to provide essential information for optimizing the advertising budget and, most importantly, generating synergy between what is intended and what consumers actually feel when facing the communication.
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