What are the rules to conduct a research?
Market Analysis abides by the codes of ethics and research procedures determined by ABEP (Brazilian Association of Research Companies) – of which we are members since 2001, and of ESOMAR (European Society for Opinion and Marketing Research) – of which we are members since 1998.
These organizations make all the codes that regulate our activities available for consultation, including data confidentiality, incentives practices, standards of quality and reliability, etc. For more information, visit:
ABEP website: http://www.abep.org/new/Default.aspx
ABEP codes and guides: http://www.abep.org/new/codigosCondutas.aspx
ESOMAR website: http://www.esomar.org/#
ESOMAR code – ICC ESOMAR: http://www.esomar.org/uploads/public/knowledge-and-standards/codes-and-guidelines/ICCESOMAR_Code_English_.pdf