Better known as desk research, the research of secondary data is exploratory research done through the collection and use of information already published and available. Such information was, at times, collected for other purposes, by other organizations. This data can be internal records of a company (reports, sales history, previous research, etc.), data published in journals, books, trade associations or industrials reports, government or regulating agents’ data, etc.
Large part of this work is currently carried out via internet. For a valid and reliable research, it is essential to conduct a thorough analysis on the choice of sources to be used, particularly with regards to:

• Reliability;
• Availability;
• Relevance;
• Quality of the information;
• Cost.

Whenever possible, the secondary data research must consider the validation of the information found through source crossing. For more information on desk research, contact us via info@marketanalysis.com.br.