How does the Omnibus research of Market Analysis work?

The Omnibus survey is a multi-client study conducted with general population of 9 large urban areas of Brazil. The study has a sample of 800 cases, and interviews are conducted with men and women aged between 18 and 69 years old, according to representative sampling of gender, age and socio-economic level of each city.

Data collection is held twice a year, and interested clients can insert questions or sections of questions into the questionnaire. The cost is calculated per question added, and the client also receives the answers of all demographic variables of the study.

This is an affordable option to solve research problems that can be clarified with simple questions and that need to be measured with national urban representativeness.

To know more about our Omnibus research, contact us via info@marketanalysis.com.br.