Brand positioning

CATEGORY: Brand positioning

CHALLENGE: To understand the image and associations made with celebrities pre-selected to act as spokesperson for a cosmetic range.

STRATEGY: Quantitative face to face research with potential consumers to understand the consumption uses and habits of products of the range and presenting them with pictures of celebrities to obtain their evaluation on identifying attributes, credibility, and spontaneous associations.

RESULT: The research report presented the individual evaluation of each respondent and recommendations for final selection, considering the potential audience to be reached by each in terms of socio-demographic groups and consumption habits.