Our qualitative research team includes 3 seasoned moderators trained and accredited in world reference methodologies.

Method: group discussion, mini-groups, dyads, triads, in-depth interviews, participative observations, ethnographic visits, online forums, online qualitative studies with video and image upload, online diaries.

Approach: groups and interviews in viewing facilities, interviews during the use or shopping process of a product or service (walk-along, shop-along, etc.), in-home, telephone, in-store, at the workplace, at the client’s facility, and online interviews.

Techniques: projective techniques, creative workshops, usability test, concept mapping, semiotics analysis, discourse analysis, coding, moderation and analysis techniques to unveil the emotional impact of communication.

Sectors: in the past few years our qualitative team has developed expertise in research design and qualitative analysis for the different research goals in the following industries:

• Health and pharmaceutical
• Automotive
• Food and beverages
• Cosmetics and personal care
• Financial
• Information technology
• Luxury products
• Cleaning products
• Public opinion and sensitive topics